Craft
6 min
False colour is a feeling, not a filter
Why we grade every image through one light, and when we break the rule.

Every project we ship passes through the same grade. Shadows fall to carbon, midtones turn to cyan and only the brightest edges are allowed to go lime.
Why one grade
Deep-tech companies photograph badly. Labs, racks and launch pads look alike. A single false-colour world gives a client’s whole library one voice.
When we break it
Faces. A person should never look like a filter, so portraits get a softer curve and keep their skin detail.

